Define one shippable thing
Not a platform, not a brand — one thing that can exist at the end of ninety days. A landing page and ten posts. A working prototype. A finished draft. Ambition at this stage is the main cause of failure.
Budget five hours, not all your evenings
Estimate honestly: most people have about five usable hours a week alongside a job. Plan for five and finish, rather than planning for twenty and abandoning it in week three.
Put a checkpoint at day thirty
By day thirty you should have something rough and visible. Not polished — visible. A checkpoint that produces nothing forces an honest conversation about scope while there is still time to change it.
Decide what done means now
Write the definition of finished before you start: how many posts, what the prototype does, how long the draft is. Without a finish line, a side project quietly becomes a permanent obligation.
Where this lives in a planner
Every technique above has a home on the Goal Setting — Dusty Rose — undated, A4, and ready for GoodNotes, Notability or a home printer. Not ready to buy? Download the free starter kit and try the method first.
